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Reality TV meets experiential marketing with a social media twist
I love this recent Air New Zealand campaign called “Kiwi Skeptics”, aimed at getting “Aussies to cross the ditch”, or for the rest of us, enticing Australians to visit New Zealand. Seems despite their...
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Duct Tape Surfing: Authentic storytelling that begs to be shared
A friend from Australia posted a video link to my Facebook page recently entitled “Duct Tape surfing.” The sheer title begged it to be viewed and shared. But add in the fact that it featured a 50...
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Hotel overstay policy that challenges convention: A brilliant transparent...
Good relationships are based on honesty, and building relationships is at the core of a strong business. Yet for some companies, true transparency, and by default, apparent honesty, can seem lacking...
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The secret sauce to social media storytelling
Humans are born storytellers. It’s in our DNA. There’s something about a good story well told that is irresistible. Today, the power of storytelling has taken on new value for business, because...
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Get on the PODCAST wagon as a guest (in 3 easy steps!)
This week I’m on the podcast wagon. I don’t actually have one myself, but I know many who do. It’s yet another tool for positioning as an expert, nurturing a community that you own, and developing a...
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Being Word of Mouth Worthy
I’ll freely admit to being someone who gets more excited about letters than numbers. As in I’d much rather play with words and sentence structure, than statistics or budgets. However, a couple numbers...
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